Knowing if the reward is right
A reward nobody redeems in three months is not generous: it is uninteresting. Better to change it than to insist.
09Usage · redemption
What works and what moves nobody
How many active cards you have, how they grow, which rewards get redeemed and which have gone months without anyone touching them.
Active cards
and their trend
Redemptions
per reward
Data
exportable
What they are actually for
Knowing if you are growing
Active cards is the number that counts: it is your real list and it is what sets your plan.
Knowing how much to write
If every campaign is followed by people leaving, the problem is not the message, it is the frequency.
What gets measured
Little, and useful.
-
1
Cards added and removed
How many get saved and how many get deleted, so you can see whether your list is growing or just churning.
-
2
Points and redemptions
How many points go out, how many come back, and which reward each one goes to.
-
3
Activity per customer
Who comes often and who has been away a while, which is the list worth writing to.
OSA
Welcome
Name
Marta
Points
240
Last message
+20 points. Thanks for coming in.
OSA
Points ›
Usage · redemption
Questions
Can I export the data?
Yes. It can also be queried through the Partner API if you want it in your own dashboard.
Can I see where customers came from?
You see which QR or form each one came through, so you can compare the counter one against Instagram.
Is anything real time?
The points balance and active cards are. Aggregate summaries are calculated periodically.
What counts as an active card?
One unique customer with your card saved in their wallet. It is the only thing the plan price depends on.
Your card, ready today.
Design it yourself in the wizard or let us hand it over in 24 h. Free up to 20 active cards, with every feature open.