You reward what they already do
Your customers already react to your posts. This turns that into something that moves them closer to a reward.
07Optional add-on
Make reacting on Instagram worth points
Connect your business account and whoever reacts to a post gets points on their card, with nothing for you to do. Auto-reply and direct message included.
Price
+£20/month
Account
Instagram Business
Reply window
7 days (Meta limit)
What connecting the account gives you
You reply without watching
The auto-reply covers the usual questions — opening hours, address, price — at the hour they arrive, which is usually late at night.
It ties social to the record
The person commenting stops being a loose handle and becomes a customer with history in your CRM.
How you connect it
You authorise once.
-
1
Connect the account
Authorise your Instagram Business account from the dashboard. The token is stored encrypted and expires after 60 days, so it needs renewing.
-
2
Choose what you reward
Reactions, comments or Story replies, and how many points each one gives.
-
3
The system replies and credits
One direct message is sent per comment, once, and the points are credited to the customer card.
OSA
Welcome
Name
Marta
Points
240
Last message
+20 points. Thanks for coming in.
OSA
Points ›
Optional add-on
Questions
Is it included in my plan?
No. It is an optional add-on of £20 a month on top of whichever plan you are on.
Can I ask people to comment to win points?
No. The terms forbid asking for public engagement — "comment to win points", "tag a friend" — because it breaks Meta rules, and doing it switches the integration off.
Do you store what people write?
No. The account identifier and the webhook events are stored, but not the content of the comments. It is set out in the privacy policy.
Does it work with a personal account?
No, an Instagram Business account is required. That is a Meta requirement, not ours.
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