Elune Connections

Industry · restaurants

Today’s menu, at 12:30, on their lock screen

Where to eat gets decided between 12:00 and 13:30. If your menu arrives inside that half hour without them having to open anything, you are ahead.

CARD
Planxadito's
Stamps 7 / 10
Planxadito's Stamps ›
Decision window 12:00 to 13:30
Ticket mid, repeated
Setup messages + points

Why the hour matters more than the message

A menu posted at 10:00 on Instagram has been buried by everyone else by 12:30.

It lands in the decision window

You schedule the send for 12:30 and it goes out on its own, every day, without anyone having to remember it mid-service.

It competes with nothing

On the lock screen there is no algorithm and no inbox. There is your menu and the clock.

You do not pay to send it

A daily SMS to 300 customers is not viable. Here the price is the plan, whether you send one a month or twenty.

What you write to a diner

Four real moments in a restaurant.

  • Daily at 12:30

    Today: lentil stew, baked sea bass and cheesecake. Set menu €14.50.

  • Thursday

    Fresh octopus arriving tomorrow. If you want a table on Friday, book today.

  • Event

    🎶 Live jazz this Friday from 9pm. No cover charge on the à la carte menu.

  • Lapsed customer

    We have not seen you in a couple of months. Dessert is on us this week if you come for lunch.

How you get it running

Start with the daily menu.

  1. 1

    The QR on the menu and the table

    On the placemat or the menu works better than on the door: they scan while they wait.

  2. 2

    The scheduled 12:30 send

    Written when you have a moment and sent at the exact time, in your time zone. You can leave the whole week written too.

  3. 3

    Points per visit

    A free set menu every ten is a reward that needs no explaining and does not wreck your margin.

Questions

Do I have to write the menu every day?

You can schedule the whole week on a Monday. That is what most people do.

Is a daily message annoying?

Not if it is the menu at lunchtime: it is useful information at a useful moment. Whoever tires of it deletes the card, and that tells you something too.

Does it work for dinner service?

Yes, by changing the hour. For dinner it usually works better to announce events or specific dishes than a set menu.

Can I keep à la carte and corporate lunches separate?

Yes, by filtering on a field in the record. That way the daily menu only goes to people who eat there daily.

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