Reward the spend, not the visit
A colour with highlights is worth three cuts. With points by amount, whoever leaves more takes more — which is fair and which adds up.
Industry · hair salons
Stop six months going by before the next appointment
In a salon the problem is not that clients leave: it is that they drift. Points per service, a record for each one, and an automatic alert when someone has been away too long.
Julian Londoño
Julian Londoño
Card ›
Returns every
4 to 8 weeks
Ticket
mid, variable
Setup
points + alert
Why points and not stamps
A cut, a colour and a treatment are not worth the same, so rewarding per visit does not add up.
The record shows who is at risk
You see each client’s last visit. The ones past eight weeks are the ones you are about to lose, and the ones worth calling.
The alert goes out without you remembering
Set the rule at six weeks and the message sends itself. That is the difference between a full diary and one with gaps.
What you write to a client
Four real moments in a salon.
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Cancellation
The 5pm slot has just opened up today. If it suits you, message us and it is yours ✂️
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At six weeks
It has been six weeks since your last cut. Shall we book you in this week?
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Close to the reward
You are 40 points from your free treatment. One more visit and it is yours.
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Peak season
September fills up fast. Book now before the diary gets tight.
How you get it running
An afternoon of setup and it is live.
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1
The QR at the till
On payment the client scans and the card lands in their wallet. Their record creates itself, with nothing for you to type.
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2
Points by amount
You decide how many points each euro gives and what they get at the target. A treatment usually works better than a discount.
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3
The six-week rule
Set the inactivity alert once and it takes care of itself. That is what fills Tuesday and Wednesday.
Questions
What about older clients who are not good with phones?
They install nothing and sign up for nothing: they scan with the camera and the card saves itself. If they still would rather not, you keep their record and call them.
Can I note each client’s colour formula?
Yes, in custom fields on the record. You can then filter by them, for example to write only to clients with highlights.
Is it worth it if I work alone?
Especially then. That is when there is least time to call people one by one, and the inactivity rule does exactly that.
What does it cost with 200 clients?
They fit the plan for up to 300 active cards: €24.95 a month plus VAT. Up to 20 is free.
Modules in this setup
Your card, ready today.
Design it yourself in the wizard or let us hand it over in 24 h. Free up to 20 active cards, with every feature open.