Attendance is the early warning
Someone two weeks absent is the person cancelling next month. The record tells you before they do.
Industry · gyms
Cancellation starts two weeks before they ask for it
A member does not cancel the day they stop coming: they cancel three weeks later. That gap is when something can still be done, and it is exactly when nobody is looking.
Risk signal
2 weeks away
Billing
monthly fee
Setup
points + alerts
Why this is retention, not marketing
On a monthly fee, every cancellation avoided is worth twelve months.
Rewarding attendance beats discounting
A discount makes the fee cheaper for people already coming. Points for attendance reward exactly the behaviour that prevents cancellation.
The alert lands where it gets read
Nobody opens a "we miss you" email. On the lock screen, they do.
What you write to a member
Four real moments in a gym.
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Two weeks away
We have not seen you in two weeks. Back on Monday? We will hold you a spot in functional.
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New class
🆕 New functional Pilates class, Tuesdays at 7pm. First 10 get the opening week free.
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On a streak
Twelve sessions this month. That is 120 points and one away from the supplements month.
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September
Routine is back. If you want an evening class slot, now is when they are still open.
How you get it running
Start with the inactivity alert.
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1
The card at sign-up
When someone joins, they scan the QR and they are in. A QR at the turnstile or on reception works too.
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2
Points for attendance
Ten points a session, and the reward set to whatever you actually want: a PT session, a month of supplements, a shirt.
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3
The 14-day alert
This is the rule to set first. Everything else is optional; this is the one that prevents cancellations.
Questions
Does it connect to my membership software?
Through the Partner API, yes: you can add points automatically on check-in. Otherwise it is done from the dashboard.
How do I count attendance without a turnstile?
With the QR at reception: the member scans on the way in and it counts. It logs the visit the same way.
Is it intrusive to point out they have not been in?
It depends on tone. "Back on Monday?" is welcome; "you have not been in for two weeks" reads as a telling-off. You write the text.
What does it cost with 800 members?
The plan for up to 1,000 active cards is €48.95 a month plus VAT.
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