The customer's date goes on file once
Their anniversary, or the birthday of whoever gets the gift. You set the rule once and the reminder goes out every year, five days ahead, without you keeping any diary.
Sector · florists
Your customer buys once a year and forgets the year after
In a flower shop the date drives the sale: an anniversary, a birthday, Mother's Day. If you hold the date and the reminder goes out first, the order is yours; if not, it belongs to whoever has the nearest window.
Buys
2 or 3 times a year
The year turns on
three dates
Setup
dates + points
Why the date is worth more than the discount
Nobody buys flowers because they are on offer. They buy because it is the day.
The three big dates get a head start
Mother's Day, Valentine's and All Saints carry the year. A week's notice is what decides whether the order lands on your counter or the one next door.
Points per purchase, because the ticket is real here
A bouquet is not a coffee: with points per euro, whoever orders arrangements for an event builds up a real balance and has a reason to come back.
What you write to a customer
Four real moments in a flower shop.
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Five days before their date
Your anniversary is on Thursday. Shall we put together something like last year's?
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Mother's Day week
Sunday's bouquets are open for orders. Last-minute ones miss out on the peonies.
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Seasonal stock
The first ranunculus are in. They do not last long and they go fast.
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Close to the reward
You are 30 points away from the €20 discount.
How you get it running
It is set up at the counter, without changing how you take payment.
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1
The QR next to the till
At checkout the customer scans and the card goes into their wallet. No email to ask for, nothing to fill in.
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2
The date, in a field of your own
You note it down when taking the order, and that is all the yearly reminder needs. Customers hand it over happily because it works in their favour.
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3
The three dates of the year, scheduled in one go
You load them in January and they go out on their own. The rest of the year, the anniversary diary works without you opening the panel.
Questions
Can I store each customer's date?
Yes, in a field of your own, and then filter by it. It is the highest-converting piece of the whole setup: a reminder five days before their date.
What about corporate orders?
You tag them with a field and notify them separately. There is no sense in sending them the same message as someone who buys one bouquet a year.
Does it work if I also sell at the market?
Yes. The card travels with the customer, not with the shop: the QR can sit on the stall just as well as on the counter.
What does it cost with 250 customers?
That falls in the plan for up to 300 active cards: €24.95 a month plus VAT. Up to 20 is free.
Modules in this setup
Your card, ready today.
Design it yourself in the wizard or let us hand it over in 24 h. Free up to 20 active cards, with every feature open.